Inside MRC

In May 2009 the MRC became the first research centre integrating multimodal discourse and interaction analysis.

The MRC organically developed out of the Multimodal Research Group, first formed in 2007, when Dr. Sigrid Norris joined the School of Communication Studies at AUT, Auckland, New Zealand. By 2009, the formally loosely knit Multimodal Research Group had developed into a strong network of researchers with a core interest in multimodal discourse, multimodality, and multimodal interaction analysis. At this point, the Faculty of Design and Creative Technologies, of which the School of Communication Studies is a part, saw the need to create a more formal structure. Thus, the MRC was created; Dr. Sigrid Norris was appointed as the Director, and the Centre began to receive funding. 

The work in the MRC is largely inspired by the late Ron Scollon and his work in Mediated Discourse Analysis. Because of this, the Centre takes as one of its missions to extend his work. Other missions that the Centre has set for itself are to further develop Multimodal Interaction Analysis (MIA), and to bridge work conducted at the Centre with any other form of Multimodal Discourse Analysis.

The MRC takes as its vision to chart new territory in any type of communication, discourse, and interaction by utilising and developing multimodal frameworks of inquiry.