The Multimodal Research Centre (MRC) is made up of a network of interdisciplinary researchers at Auckland University of Technology, who focus on the significance of multimodal theory and methodology for communication in its broadest sense. Through advancement and collaborations, the MRC contributes to the development of the research community locally, nationally, and internationally.

The major focus of the MRC is the further development of multimodal methodology and theory in connection with practical advances in social life. Researchers in this Centre come from diverse areas of social science research and have two beliefs in common:

• all communication is multimodal
• all areas of social life are based on and touched by communication in some form

These broad beliefs drive the Centre’s research engagement and research projects.